BioDry

challenge

BioDry sells a physical device solving a problem most homeowners don't know has a name, let alone a search term. The site had to educate an unfamiliar audience on what rising damp is and why it matters, rank for the searches people actually run when their walls are failing, and convert that traffic into qualified leads for a physical product business, not just page views.

approach

We built a fully SEO-optimized site structured around how homeowners actually search: symptoms first, cause second, product third. Technical SEO foundations, page speed, and structured content were treated as launch requirements, not a follow-up phase, since organic search was the primary acquisition channel for the business rather than a supplementary one.

• Content architecture built around symptom-first search intent
• Technical SEO foundations: structured data, sitemaps, and clean semantic markup
• Conversion-focused page design for a considered, physical-product purchase
• Performance-tuned build for a market with mixed connection quality

outcome

BioDry's site now runs as the business's primary lead generation channel, built to rank for an audience that starts a search without knowing the name of the product they need yet.